As a reaction to Covid measures, a joint project was set up to show how measures have lead to a present-day belief system – those who believe that government compliance and collective choice are the way to a free society, and those who believe that following personal integrity and individual choice in health matters are the way to a free society. Two beliefs, expressed in the colours of QR scan results, but regretfully dividing in their daily manifestation.

Art direction: Jeroen Paling
Photography: Jeroen Paling
Light: Michael Joseph Productions
Styling: Tess van Rooijen
Make up design: Doris Broers
Photography behind the scenes: Evelien ten Hoope
Green model: Melissa Laurenzia
Red model: Charlotte Stienstra


Behind the scenes