As lead campaign photographer for, translating image concepts to competitive images, sharing knowledge and developing the photography of the Visual Identity of is my major focus. Daily production of in house and out of home campaigns forms a large part of this work.

These campaigns are concepted by internal and external creatives, produced by the dedicated studio team, photographed and then retouched by again, the best in class. I have the privilege of conveying allot of the work to a growing free lance studio team, consisting of various high end photographers and digi-tech professionals.

Together with both the creatives and the production team, we produce all stills-campaigns for, and constantly look for new approaches to strengthen the visual language. In doing so, we aim to be the best and most fun in-house agency in the Netherlands and Belgium. These are a few examples.

A glance behind the scenes