JEROEN PALING

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Visual Director with a human touch

I love working with brand values: uncovering them, discovering the words to the intangible and then translating that to a visual framework. Coming from an extensive photography background, speaking in visuals with a creative mind is second nature.

Doing this gives a brand a personality, a unique face. And in a world where everything is starting to look alike, this might just be what is needed to stand out from the crowd; B2B, B2C or B2E.

To put it in corporate words, I work on and with visual strategy, Image library asset creation, creative campaign design to the production-oversight of visual assets and their implementation.

I have loved working with brands like bol, VGZ, IDTV and Medline, doing this exact thing.

The curious fellow

…to dig in to your matter, to see how we can change minds for the better, to start telling your story a step at a time.

Let’s have a coffee and ask eachother questions until words can say no more.

Clients include

Relatics  Dentsu  Pricewise  IDTV  Kobo  Ampère   Hedin Automotive  

VGZ  Medline   Gender Clinic Team Alzheimer  Bol.    Gosling Coffee  Dementalent

Jeugdfonds Sport en Cultuur  Troostwijk Auctions  KVK  Navenant Magazine 

Talpa   KNHB  CineMusic Heineken

Some of my favorite projects

Gosling Coffee

Merging the brand story of Gosling and my personal story has grown into a deeply driven body of work - whilst benefiting the company, I am finding deeply hidden answers to my youth.

VGZ

Redefining the visual foundation together with VGZ, to come out with a structured library of deliverables to charge the VGZ-brand on every touchpoint.

Medline

Starting off with an advsory trjaectory, working with Medline soon grew to creting and defining the visual foundation of the European side of Medline.

bol. brand

Co-creating the brand together with the design department of bol, bol grew from a bit of a dusty, lazy icon to a solid, simple an fun brand, known for its service and ease.

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