Visual Lead with that human touch
I have loved doing this with brands like bol, VGZ, IDTV and Medline, doing this exact thing. I also help brands transition from outsourcing creation to running their in-house visual creation workflow.
Get me on board, and I’ll move your brand to the next level from a visual standpoint – not only will we lift the impact of your visual assets, it will save massively on creative agency spend.
A curious mind...
Let’s have a coffee or meet in the mosh pit and ask each other questions about purpose and values – until words can say no more.
We’ll dig in to your matter, to see how we can change minds for the better and to start telling your story from the bottom up.
Some project examples
VGZ rebrand
Glyph - visual strategy, photography, Ai and creative production. Redefining the visual foundation together with VGZ, to come out with a structured library of deliverables to charge the VGZ-brand on every touchpoint. Visuals under embargo.
Amma awards nomination VGZ
Glyph - creative production, photography. Visuals as part of the campaign where part of the mechanics of the nomination.
bol. brand development
bol - Strategy, photography Co-creating the brand together with the design department of bol; bol grew from a bit of a dusty, lazy icon to a solid, simple an fun brand, known for its service and ease. Large scale transitioning from external production to high end in-house content creation ecosystem.
VGZ visual development
Glyph - visual strategy, photography, Ai development and creative production. Testing theoretical concepts into VGZ customer journey pipelines and creation ownership. Visuals under embargo.
Medline international brand awareness campaign
Glyph - photography and creative production. In close cooperation with Medline in-house Art Director - Brand Awareness campaign, currently running
bol. guidelines
bol - Strategy, photography Defining visual and technical guidelines and best practices for on-brand visual production for the customer journey pipeline content creation.
bol. Ai learning
Freelance - Strategy, photography Developing machine learning visual content for local and external Ai systems. For both creative and e-commerce application.
KPMG Yearbook
Glyph - photography and creative production. Creating the visual positioning, the creative production and the photography has been an ongoing process for KPMG for the past years and running. In close cooperation with DartDesign.
VGZ national campaign
Glyph - photography and creative production. Photography for the national b2c campaign in 2025 and 2026 in cooperation with Fitzroy and Pink Rabbit.
Medline product campaign
Glyph - photography and creative production. In close cooperation with Medline in-house Art Director, creating a volume of branded images feeding the internal DAM-system for systematic, international use.
Medline international product campaign
Glyph - photography and creative production. In close cooperation with Medline in-house Art Director - 10 minutes campaign, currently running.
Dementalent Campaign
Glyph - photography and creative production. Setting the visual standard and creating the visuals for this nationwide campaign, in close teamwork with art, design and copy by Revolte Studio..
Medline visual asset creation - advice
Freelance - visual strategy. In teaming with Medline Head of Brand, design and video, creating the ecosystem for transitioning from external to in-house content creation and implementing asset creation workflow.
Visual asset creation - advice and on site implementation
Freelance - visual strategy. Co-creating the pipeline for structural asset creation for large scale creative and e-commerce application for Ferlin Plastics B2B.
MilieuDefensie national campaign
Glyph - video, photography and creative production. Creating the stills and motion visuals for this campaign. In assignment of French Hoers and with creative (TVC) production by FitzRoy.
bol. Event campaigns
bol - internal comm. Rithmic ask for subliminal creative concepts for use for internal, impactful activation within bol.
Troostwijk Auctions national brand campaign
Glyph - Video, photography and creative production. In close cooperation with Dept Agency.
Twenty-Two Works employer branding
Glyph - photography and creative production. Advising the visual standard and creating the visuals for this employer high level brand.
bol. Out of home campaigns
bol - creative photography. Structural creation and optimization of print out-of-home visuals, in in-house and via Dept Agency - teamwork with strategy, copy and art direction.
KNHB field Campaign
Glyph - photography and creative production. Setting the visual standard and creating the visuals for this field print campaign to activate respectful behaviour. Team operation with copy and design with Revolte Studio.
bol. digital out of home concepts
bol - photography, concepts for motion
For maximum conversion, motion was added as part of the visual mix within the media planning. Introducing stop motion animation lead to structural use for digital out-of-home advertising.
PostNL social campaign
Glyph - photography and creative production. Setting the visual standard and creating the visuals for this social campaign. In cooperation with Blauw Gras.
Cup-a-soup social campagne
Glyph - video, photography and creative production. Setting the visual standard and creating the visuals for this social campaign. In cooperation with Joe Public.
Team Alzheimer
Freelance - Photography and creative production. National fundraiser campaign for print and social.
bol. product concepts
bol - campaigns. In-house art direction and the creative studio process have resulted in a large body of product visuals that tell conceptual stories.
Odido employer branding
Glyph - photography and creative production. Creating the visual positioning, the creative production and the photography in close cooperation with the data insight and positioning of TwentyTwo-works.
Jeugdfonds National campaign
Glyph - photography and creative production. In close cooperation with Revolte Studio, this national campaign has made an ROI worthy of a second itteration.
Happy bed product campaign
Glyph - photography and creative production. Creating the stills for the roll out campaign which included a TV commercial, logistic branding and website header work.
New kids nomination Glyph
Glyph - Visual strategy, photography and creative production. Nomination by SAN for New Kids On the Block for best newcomer.
Agency nomination Glyph
Glyph - Visual strategy, photography and creative production.
Selected as Agency To Watch in 2025.
bol. animated concepts
Starting off with an advsory trjaectory, working with Medline soon grew to creting and defining the visual foundation of the European side of Medline.
Roetz Bikes Product campaign
Glyph - photography and creative production. Setting the visual standard and creating the visuals for this product campaign. In cooperation with Roetz and Jennifer Hofmann.
Action Easter campaign
Glyph - photography and creative production. Setting the visual standard and creating the visuals for this Easter retail campaign. In close teamwork with the in-house team of Action.
Pricewise
Freelance - Photography and post production. Online stills for the national TV campaign, in close cooperation with the production team of The Creative Shopping Center agency.
bol. People concepts
bol - campaigns. Emotion sparks immediate reaction, with proven conversion to back that up: working with people to charge products with life has formed a large part of the image database of bol, still used to this day.
bol. customer journey concepts
bol - campaigns. The structure of the sales-driven customer journey funnel knows tailored visuals per touchpoint. In doing so, the relevant content is shown at the right point of the buying process. Creating full scale campaigns for this structure has steeply driven e-comm revenue within bol.
bol. retail concepts
bol - campaigns. Retail momentum is a vast driver of seasonal driven sales - Valentine's day, Easter, holidays seasen, Sinterklaas or Christmas - great reasons to tap in with conceptual campaigns.
bol. employer branding
bol - employer branding. Who is bol as an employer? How does brand values and company dna radiate to potential talent? And once on board, are expectations met? This is where visuals play a key role.
bol. character profiles
bol - employer branding. Everyone has their own story, their wishes, their character - every person within the company brings their own version and together form more than the sum of their parts.
bol. speelgoedboek
bol - campaigns. The Speelgoedboek from bol was a national hit from the start - as the winter festival season is prime time for bol, the speelgoedboek opened the market for children and youngsters on their level: with fun, interactive alements, an app and a TV commercial by Dept.
bol. animal concepts
bol - campaigns. To give life to animal related products, creating living concepts for campaigns drove significant revenue streams for pet-related e-commerce.
bol. merchandising visuals
bol - campaigns. Structural creation of visuals for the different e-comm categories, resonating industry specific values was key to create relevancy within a competative market.
bol. team coordination
bol - internal / external teams. All of the productions a the result of intensive coordination between stakeholders, art, copy, design and strategy. Having an understanding of these area's has proven to be a huge asset in working together.
Bio Wetenschap en Maatschappij
B en U - Art buying. Visually creating knowledge based books for for publication in the Netherlands by textual and visual research and extended art buying.
Hedin Automotive
Freelance - Creative photography and video. Creation of a body of images and video, in co-creation with Kaaps film and The Creative Shopping Center.
Gosling Coffee
Freelance - Visual strategy, photography and creative production. Merging the brand story of Gosling and my personal story has grown into an extensive body of work - Gosling brand, exhibition. Project is ongoing.
Creation management
B en U - Art. Briefing of illustrators, photographers, videographers and data visualization designers for knowledge based learning.
IDTV / Inburgering
Freelance - Photography and creative production. 5 year production trajectory for IDTV to create video and stills content for the Inburgeringsexamen.
Holland Casino
Glyph - Creative photography. To raise awareness on the dangers of gambling, Holland Casino created an awareness campaign in photo and video.
Malmberg publishing
B en U research and art buying. Visually creating educational books for secondary schools in the Netherlands by research.
NLimage Eu image rights value lobby
NLimage governance and lobby. As president, lobbying for systematic renumeration of photographic works to the EU was of the essence, as business models for image libraries where waning due to image rights violation.
Awareness events
NLimage public dialogue. Various live events in cooperation with members of the image association to raise awareness on image usage.
Your in-house creative agency
Let’s do that coffee and have a look at how we can build your wow-campaign, or how you can become that super-magnetic-employer-brand.
Or build a library of visual assets that will leave friend and foe stunned for years to come. And in doing so, aim at cutting out the ad agency!
