To give a fresh value to Hedin Automotive as a great employer, the question was to give a heroic, filmic look to the stills. Together with agency The Creative Shopping Center and production company Kaaps, making all film-content, we worked together to charge this new approach.

Client: Stern
Art direction: The Creative Shopping Center
Photography: Jeroen Paling
Film: Kaaps
Light and Digi: Michele Secchi