By considering target groups, well designed visual customer journeys will directly inspire conversion.
I use a simple method called: Touch -Tell – Sell.
It clearly determines the visual needs to that part of the customer journey where the customer interaction will have optimal effect.  

With this foundation, charging a brand or a conversion goal is made easy. It requires using a single set style, to build up the recognition that makes a campaign stand out in the public space. The digital space makes room for more animated content, the printed space gives great impact to any campaign.

Working in small, professional teams boosts quality of the outcome immensely: Models, styling, make-up for a start – essential to photography in the studio.
These are some take outs related to beauty looks and products…